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Masterclass - March 30, 2021
The future of revops
RevOps is hot right now. You've heard about it for the past few years, but not many know exactly what it is, very few are doing it slightly better than mediocre, and no one is doing it world-class.
We sat down with Martin Fleming, Chief Revenue Scientist @ Varicent and Marko Savic, Director of Product @ Varicent to discuss what RevOps is, how to do it at your company, and what a world-class RevOps machine looks like.
Topics
What the heck is RevOps?
The importance of data analytics in creating a repeatable revenue process
The current state of RevOps, and how to establish a RevOps mindset
Key Takeaways
In the RevOps role, there are not enough people who believe sales is math - marketing can't work without math, so how can sales?
Use territory planning to identify clients where you want to make significant financial investment - this an important exercise and investment!
Prioritizing client relationships & making investments in territory structure is a critical piece of the RevOps process
Build a RevOps mindset: assess your organization, the skillset and the maturity of individuals to identify where the gaps are - drive an opportunity for change
The future of RevOps is being able to understand the full extent of investment being made in client relationships - when you get to the point of having success with customers, is the point of greatest income
Check out more of Varicent's work on RevOps here: