< Back to Digital Library

Masterclass - April 8, 2021

RevOps: The Path to Revenue

As we leave Q1 behind, how do you measure your sales team's performance from last quarter and improve revenue efficiency for the next? How do we avoid a dirty pipeline and the dreaded zombie opportunity status while continuing to drive growth?

We sat down with ringDNA's Jordan Henderson and discussed deploying a RevOps framework to increase productivity and boost sales. 

Topics

• What's the right way to think about measuring success from a sales/sales op standpoint?

• Building and scaling RevOps in its purest form

• Tactical things you can do right now in order to increase efficiency and build scalability across your sales org going into April, May, and June

Key takeaways

• Consistent directions are needed on advancing, winning, or closing opportunities in order to keep your pipeline clean

• Losing deals is valuable because you have trackable data you can review within your organization in order to adjust and revisit prospects

• RevOps is not a project but is a program and cultural philosophy in which alignment on definitions and goals is needed from the top to bottom of your organization

• There isn’t a one size fits all model when it comes to RevOps, as it’s an iterative process: what’s working, what isn’t, and what to test

• With sectors opening back up, orgs will no longer only want to do what was being done in order to survive in 2020; they will also want to take advantage of the growing economic market in 2021