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Digital Masterclass - March 10, 2021

Who Runs the World: Women & the Future of Sales

Studies show women are badass when it comes to sales. 86% of women achieve their quota compared to 78% of men.* On average, companies in the top quartile for gender diversity are 25% more likely to have higher financial returns.*

Even though we have the data, sales culture still remains a bro culture. We sat down with moderator and MSP MVP Amy Volas, Founder & CEO of Avenue Talent Partners, and panelists Jill Chiara, CRO of MetaCX, and Melanie Fellay, Co-Founder & CEO of Spekit, to lean into the uncomfortable conversations surrounding gender and find out how we can all be better allies - and how this can help you build a more kickass team. 

*From Harvard Business Review, May 2020
*From McKinsey & Company, May 2020


Topics

  • Moving beyond the notion of sales as a boys’ club - appreciating male and female energy

  • Uncomfortable challenges for women in sales - grabbing a drink at a conference? Paying for dinner if it looks like a date? Being a “bitch” when you’re assertive? Helping other women vs fighting for the promo?

  • How to tackle each of these head on - advice for the guys and the gals from our panelists

Key Takeaways

  • Female vs. Male Energy: Women in senior positions need to show other women the way - and how to achieve as women, not as women encompassing “maleness”

  • Thoughtful Hiring: Make it a point to search for a more diverse team; make referrals based on diversity; don’t discount diverse work experience

  • Mentoring: Think critically when searching for a mentor - it’s about who they could and should be; create a board of mentors based on where you are in your career

  • Tips & Tricks: Planning ahead of time for dinners and drinks with prospects to avoid the awkward scenario of having a business meeting mistaken for a date; male counterparts doing their part to help facilitate; being proactive rather than in the moment

Resources