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Top Tactics For Increasing Net Revenue Retention
Top Tactics For Increasing Net Revenue Retention
Net Revenue Retention (NRR) has rapidly become the most critical metric for B2B SaaS companies to focus on. It has the most significant, direct impact on company valuation, and it is an incredibly accurate measure of company growth potential.
It is also one of the most difficult metrics to increase, and while it is “owned” by Customer Success, it can only be improved if the entire company is working towards that as a common goal, from Sales to Marketing to Product
That’s why we brought together an incredible group of leaders from top tech companies to share specific strategies and tactics they’ve employed in the last year that have had a measurable impact on their Net Revenue Retention.
Discussion topics
How to get your company unified in its focus on NRR
What strategies have proven effective for increasing NRR
Specific playbooks you can try employing at your company this year
Key TAkeaways
Your entire team needs to care about your NRR goals and notice how their orgs are impacting it. Also, make sure to keep an eye on how it trends over time.
The best companies at NRR have alignment across the entire company. When your entire team is aligned you can work together to help your customers realize the value.
NRR is a by-product of your customer happiness and product value. If you’re able to deliver significant value and make it easy for users to add their peers, NRR should increase.