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Mastering Omnichannel Sales: Balancing Creativity and Efficiency Across Platforms

Mastering Omnichannel Sales: Balancing Creativity and Efficiency Across Platforms

Emails piling up. Cold calls going to voicemail. LinkedIn messages lost in the digital shuffle. 

Sound familiar? It's a noisy world out there for both buyers and sellers, creating a challenging landscape where sales outreach often feels like shouting into the void from a maze of different channels. 

But what if there was a way to cut through the clutter, book more meetings, and, dare we say, master the omnichannel sales?

Mark your calendar for April 24! Join the charismatic Samantha Craig, Sales Leader at SalesIntel, the fascinating Dale Dupree, Founder & CEO at The Sales Rebellion, and the unbeatable Jeremiah Griffin, Head of Sales at The Sales Rebellion, as they unveil game-changing sales strategies for mastering your outreach across platforms.

Discussion topics

  • Unlock effective techniques for standing out and capturing attention across multiple channels, including LinkedIn.

  • Discover time-saving strategies for maintaining efficiency without sacrificing quality in your omnichannel sales efforts.

  • Understand the importance of harmonizing creativity and efficiency across platforms to drive meaningful connections and achieve sales success holistically.

Key Takeaways

  • Tiering Named Accounts: Named accounts should be tiered for efficient targeting and outbound efforts. Jeremiah Griffin, Head of Sales at The Sales Rebellion, emphasized the importance of treating all customers with good stewardship and mastering the art of trust-building in significant accounts, sharing his experience from selling to major organizations, including Hard Rock Cafes and NASA.

  • Efficiency vs. Productivity: Regarding efficiency, Samantha Craig, Sales Manager at SalesIntel, responded, "Are we efficient because of more activities or because the sales pipeline is moving faster?" This calls for assessing the results from sales activities and not just counting the number of tasks accomplished.

  • Sales Channels: The channels discussed during the event included phone calls, emails, social selling, community outreach, direct mail, personal branding, content creation, hyper-personalization/gifting, and video messages. The emphasis was on creating unique and emotionally driven experiences across all channels, particularly with direct mail and video messages that are trending to be creative and engaging.

  • Prospecting Techniques: Different prospecting techniques, including video messages, email marketing, and direct mail, were discussed. The discussion revolved around the effectiveness of each technique and how to leverage it to generate leads. To forge a relatable connection, it was suggested to accompany emails with additional touchpoints and include a blooper reel at the end of video messages.

  • Here's how the speakers ranked the channels: