Outbound Sales Is Like Dating:
Don’t Miss The Signals

Outbound Sales is like dating: don’t miss the signals

Playing the field, whether it’s sales or dating, is complex.

If you're missing the signals of a potential prospect, you're missing out on closing the deal. Keeping up with buyer (and dating) signals is a challenge in 2021, there's a ton of static noise.

So, how do you shine through?

Join us as we sit down with Alex Austin (Director of Global Business Development @ Media Effect), David Youngblood (Senior Sales and Partner Manager @ Outplay), and Hannah White (Growth Marketing Manager @ Modern Sales Pros) to discuss the signals your outbound reps should actually be listening to.

Discussion topics

• What has changed about outbound selling?

• What are the most essential signals related to outbound selling?

• How can you integrate these signals into your outbound motion in a data-driven way

• Tactical things you can do right after this call to get started executing right away.

Key TAkeaways

• Don’t lose sight of what really matters, revenue. Reverse engineer from there. Start with your goals, what activities you need to do to get there, and then the reactions (signals) related to those activities.

• It’s about multi-channel, multi-step activities and continuously measuring, analyzing, learning, and adjusting.

• Are you using 100% of your tools to 100% of their capabilities? Chances are, you’re not. Do what you can to leverage the sales enablement/engagement tools you have in place to maximize the plays you’re already doing and the signals already available.