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Pipeline Generation - It’s a Team Sport!
Pipeline Generation - It’s a Team Sport!Event Description.
If you’re responsible for revenue, pipeline generation is always on your mind! But no one department or individual is responsible. And there is no formula to follow. It’s frustrating! We all feel it, then battle internally over who is responsible, who did what when, and who gets the credit.
Who cares! Your team is better off focusing that energy on prospects and customers.
If you’re a mid-size company or recently funded and expected to grow, join this session led by veteran CMO and CRO James Lamberti. James has led GTM teams for ten growth-stage companies generating $5Bn+ market value.
Discussion topics
Tactical strategies for creating and implementing an integrated GTM approach for small to medium-growth companies
Data-driven strategies that drive growth
How to develop the perfect tactics to match their GTM strategy and the tools that take them there
Key Takeaways
Make product marketing your 1st marketing hire
Marketing is a listening function - listen to sales, customer success, customers, prospects, and partners!
Setting up your marketing automation and investing in your account-based marketing early on is the perfect foundation for your to scale your company
The perfect outbound formula is: spend 30% of the time on inbound driving 70% of the new logos, and 70% of the time on outbound driving 30% of the new logos