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Unlocking Profitable Growth: Mastering Revenue Lifecycle Management for Revenue Operations Success

Unlocking Profitable Growth: Mastering Revenue Lifecycle Management for Revenue Operations Success

Join us for a fireside chat, "Unlocking Profitable Growth: Mastering Revenue Lifecycle Management for Revenue Operations Success," where we'll dive deep​ into the secrets behind driving sustainable growth in your business.​

In this captivating session, we're thrilled to welcome Noel Goggin, CEO of Conga, who will regale us with tales of triumph and transformation in revenue lifecycle​ management. 

Discussion topics

  • What is revenue lifecycle management, and why your business can't afford to be left behind ​

  • Real-world, relatable examples were productivity soared by 30% and quote-to-cash time dropped by 20%. ​

  • Strategies for aligning sales, marketing, and customer success teams to maximize profitable growth 

Key Takeaways

  • Revenue lifecycle management (RLM) is essential for optimizing sales activity and translating it into profitable revenue. Companies face challenges in managing multiple revenue types and fragmented processes, emphasizing the need for a unified system.

  • Streamlining internal processes, optimizing deal construction, and automating contract management are crucial for enhancing efficiency and speeding up time-to-value for businesses.

  • Conga provides solutions for revenue lifecycle management across various industries, including B2B e-commerce, healthcare, and life sciences. These solutions have improved sales processes, reduced approval times for clinical trials, and streamlined complex and regulated processes.

  • Successful revenue lifecycle management requires deployment, change management, and alignment of the organization around new processes. Partnering with experts like Accenture can help organizations connect disconnected pieces and train industries on best practices.

  • Automation, systematization, and proactive adoption are key revenue management factors. Understanding adoption rates and contract fulfillment is crucial for strategic decision-making and accurate invoicing.