< back to event library
Rise and Grind: Why Effective Prospecting is Less Hustle, More Intelligence
Rise and Grind: Why Effective Prospecting is Less Hustle, More Intelligence
Ambitious SDR and BDR teams might rally around the call "rise and grind." In other words, they wake up, get to work, and start reaching out to prospects to connect, engage and set appointments. While that spirit is admirable, no amount of hustle can overcome the lack of prospecting intelligence.
Intelligent prospecting is about having the right and accurate B2B data and implementing smart and efficient processes
Discussion topics
Why intelligence beats hustle every time
How successful prospecting depends on B2B data
How to best utilize B2B data in prospect outreach
Common prospecting mistakes to avoid
Key Takeaways
Yes, more activity doesn’t exactly correlate to more revenue. However, make sure you don’t let call reluctance and paralysis analysis get in the way of being productive.
It’s super important to look back on your outreach efforts and see what’s working and what’s not, fail fast, and test new approaches based on the sentiment of the responses we’re getting back.
Do not let vanity metrics like generic reply rates fool you. If you don’t know if those are positive or negative responses, you’re not working more intelligently. You’re doing the same thing repeatedly and expecting a different result.
Change from an assumptive communication style to a non-assumptive communication with your prospects. It’s very important to ask for confirmation on things that you already know. This will create a strong relationship with the prospect.
Change from an assumptive communication style to a non-assumptive communication with your prospects