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From Risk to Revenue:
A Proactive Approach to Securing Renewals
From Risk to Revenue: A Proactive Approach to Securing Renewals
In today's uncertain economic climate, businesses are more likely than ever to cancel or not renew subscriptions. This is a major threat to SaaS businesses, as renewals account for significant revenue.
Securing renewals is not just about retaining revenue; it's about building long-term relationships with customers. By working together, Customer Success and Sales can help ensure that customers are happy and engaged, leading to higher renewal rates. Whether you're just starting or you're a seasoned veteran, this webinar will provide you with valuable insights on how to secure renewals.
This webinar will discuss how Customer Success and Sales teams can work together to proactively secure renewals.
Discussion topics
Identifying and prioritizing at-risk accounts.
Building strong relationships with customers
Crafting a compelling renewal offer.
Key Takeaways
At the time of renewal you have to make good on any value promised by the sales.
Never lose alone - retention is a target that is shared across the organization. You should have support from every corner of the organization to help renew customers.
The most successful renewal programs start at the beginning of - define with your customer what success looks like.
Track at-risk accounts, depending on the ARR threshold leadership/management should be involved. Have different playbooks for different reasons as to why an account may be at risk i.e. low-engagement v budget cuts.
Deal Killers: It’s becoming more frequent, where someone who doesn’t use the tool, or even have a reporting team that uses the tool, is responsible for making the final decision. This is where it becomes important to lean on your champions and understand what the decision maker cares about, and then present the ROI data that centers around that intel.