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Sales Playbooks that Actually Drive Revenue
Sales Playbooks that Actually Drive Revenue
Hilmon shared the playbook development approach that top organizations use to develop playbooks that create consistent top performers and coach you on creating a collaborative team that functions with one voice when engaging with buyers.
discussion
How to define the highest leverage elements and design an interactive architecture.
How to deploy your initial playbook and how to continuously be updating it so it stays fresh quarter over quarter
How to create consistent momentum in your deal flow
Key Takeaways
Remember: prospects don't care about your product... they care about THEIR PROBLEM.
S.H.A.R.E frame work for Demos
S - Keep is Simple - Meaning don't go into weeds that way deeper than you have to be
H - highlight the things that you uncover in your discovery process
A - Acute, focus on the pain point! (Confusion does not create conversion)
R - Relevant to persona and industry
E - Make sure it’s engaging!