< back to event library

Sales x Legal - The Dynamic Duo of Closing Deals

When your Sales team has to rely on Legal to draft, review, and manage a contract, bottlenecks are created, and sometimes, enemies are made. Most Sales reps view Legal as the department that hinders their ability to close deals and meet their numbers. And when Sales teams become frustrated, they may look for ways around Legal, which can be bad news for everyone involved.

Thank you to Malbek for sponsoring this awesome event!

Key Takeaways

Since legal typically operates in a silo, it leads to a lack of transparency and bad communication. An element of trust is necessary for alignment and you have to remember that you ultimately are on the same team and have the same goal for the organization. Providing context helps!
If you can marry your CRM with a CLM , you can accelerate the time to get a deal through a door, because CLM takes a lot of the communication and burden off of legal and sales with increased visibility.
Before beginning a new tool to your organization, you’ll first want to understand the people and process of your organization. Understand your problems first and then go find the tool that solves that problem in the way you need.

View the Full Digital Library