< Back to Digital Library

Set AE & SDR Goals That Don’t Suck

Set ae & sdr goals that don’t suck

Don't get stuck in the cycle of unattainable, unmeasurable, and unmanageable sales rep goals.

Sales managers (and leaders) are challenged with not only making sure that their team is on track to hit quota, but also, understanding the behaviors, trends, and unforeseeable roadblocks that will get in the way.

You need to know what to goal on, how to set goals, and how to measure their success. You need quality goal setting that actually sticks for your reps.

We were joined by Atrium CRO & Co-Founder, Pete Kazanjy, to learn how to Set AE & SDR Goals That Don’t Suck. Pete taught us how to set smart goals and bring them through to the finish line!

WHAT YOu’ll LEARN

  • How to select the right activities to goal on

  • How to set smart goals (and communicate them)

  • How to monitor and manage your rep’s goals

  • How to adjust goals when the curve balls keep coming....

Key TAkeaways

  • Be smart about the foundations you lay in your CRM processes. Implementing strategic requirements, like who the top five key stakeholders were in your deal, is what will make the difference for the business as a whole.

  • Behavior drives process. Adoption matters for scalable success and value, so plan this into your CRM project efforts.

  • Understand the key behaviors you are trying to drive. Determine what success looks like and build in an iterative model for your team and well as your company