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The Pillars of Situational Sales Agility

The Pillars of Situational Sales Agility

In this insight-packed webinar, Dr. Michelle Vazzana will share recent research that outlines how the highest-performing sellers sell differently than the rest of the pack.

Top-performing sellers are better decision-makers, ensuring they understand the buying situation, choose the most relevant approach, and execute it in superior ways. The bottom line is that the most successful sellers are the most situationally agile and demonstrate agility in very predictable ways.

In this webinar, Vazzana will share the research into situational sales agility, the vital components, and other domains that form the basis for this approach. She will reveal the three pillars that form the basis for situational sales agility, the critical actions within each pillar, and why all three are necessary to achieve situational sales agility in everyday sales execution. Vazzana will also tie in recent research from Imparta’s Founder & CEO, Richard Barkey tying the need for agile decision-making with superior execution using the three dimensions of insight, influence, and trust.

Discussion topics

  • A clear understanding of the three pillars of situational sales agility based on recent quantitative research

  • The methods agile sellers use to understand and make sense of the buying situations they face

  • How agile sellers select the most relevant and robust approach to navigating buying situations

  • The role of insight, influence, and trust in driving superior sales execution

Key Takeaways

  • Growth mindset = Agility, much more likely to learn new things and rethink your approach.

  • Fixed mindset = Avoid risks, prove how smart they are.

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