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From Rookie to Powerhouse: Transforming Sellers with Enablement
From Rookie to Powerhouse: Transforming Sellers with Enablement
The secret weapon to transforming your sales reps from rookies to big-league players? Solid, stable training that drives your sellers to be aligned, refined, and selling like pros.
When sellers don’t understand your product or aren’t aligned on messaging, they’re setting potential customers up to take a terrible buyer journey. Not only that, but when your reps aren’t aligned on improvement metrics or large scale changes, their efforts are doomed.
Discussion topics
How organizations can overcome competing priorities, multiple stakeholders, and a lack of understanding
The importance of developing and managing sales content with impact and clarity
How to craft clearly defined roles and goals, as well as best practices for communicating them
What it takes to enable teams in a hybrid environment
Key Takeaways
The importance of people and process. Process is your foundation, but if you’re not thinking about your people and their buy-in, and what their roles and goals mean for their careers, your process means nothing.
Build your content around the stages of the buying process. What’s absolutely essential? What’s the value, what’s the intended outcome? Don’t let over-saturation become a problem, and don’t let content become a crutch for your sellers.
Alignment between ops and enablement is critical to the relentless prioritization the job requires. Your processes and strategies should be stressed often.