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AI Ascendancy & CRM Efficacy: Deciphering the Future-Proof CRM Data Survey
AI Ascendancy & CRM Efficacy: Deciphering the Future-Proof CRM Data Survey
Embark on a journey of enlightenment as we dissect the intersecting worlds of Generative AI and CRM Data!
Partnering with BuzzBoard, we've ventured into an immersive exploration of CRM data management in the AI era. We engaged with a network of 350+ sales professionals, probing their navigation strategies within this dynamically evolving ecosystem.
The groundbreaking findings from this year's "The State of CRM Data" survey are now primed for revelation! Join us for a lively, insightful dialogue on the essential takeaways and action plans for supercharging your CRM data utilization in an AI-driven world, all reinforced by the latest research.
Discussion topics
The seismic shifts and AI-incited trends as we compare this year's insights with last year's data (check last year's results here).
An in-depth analysis of the results through the prism of the current economic climate, focusing on the unprecedented rise of AI in sales and marketing.
Adaptive strategies to uphold robust KPIs, even when grappling with limited resources, in this AI-dominated landscape.
Key Takeaways
CRM data accuracy is still a problem...as reported by 58% of respondents.
Respondents continue to report high levels of dissatisfaction with existing data vendors.
Fewer than 1 in 3 businesses can meaningfully personalize their outreach.
The desire for personalization drives people to refresh data every 3 to 6 months or even more frequently.