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Video-First Sales for a Customer-First Future

Video-First Sales for a Customer-First Future

Pop Quiz: how many emails do you think hit your inbox in a given day?

Answer: The average inbox sees around 121 emails per day.

How many of those emails actually stand out?

Chances are, the emails you notice are the ones that make you feel human - they're personalized and tug a little at your heartstrings. The human element of communication is more important than ever and it's essential to engage with customers and prospects in a way that feels genuine and connected - especially when it's through a monitor 99% of the time. Why are we limiting ourselves to emails and phone calls?

The future of sales is about going beyond simply telling your customers and prospects about what you have to offer; you have to be able to visually show what your sales org will deliver (and do it with some personality). Video allows you to hit on the value of your product, bring up pain points, and be better tailored to your customers’ needs.

Visual storytelling is the future of prospecting - are you ready?

In this session, we took a deep dive into the following topics:

Topics

  • Being REAL (Relevant, Engaging, Actionable, & Lively).

  • Using video to create REAL engagement with prospects and customers.

  • How to continually improve and get 3x to 4x improvement in response rates.

Key TAkeaways

  • How do you get people comfortable with video and put it to proper use? It starts with believing in video as a good platform

  • Don’t simply dive in - wade in when introducing video to your audience. This is a great way to warm them up and thereby incentivize

  • We have all of the arsenal needed in order to engage with our buyers - but do we know how to utilize it the right way? There is a science behind it

  • The Science of being REAL: Relevant (why you? why now?), Emotionally Engaging (be compelling), Actionable (CTAs at the ready), Lively (Bring your personality - be yourself)

  • Using Video allows you to engage two senses instead of one - visual and audio

  • Technique is important; length and perspective are essential 

Pro Tip

  • Going OOO? Use a video message instead of a boring email. The results could surprise you!