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A Video is Worth A Thousand Words: Video’s Impact on Sales Inbound Success

A Video is Worth A Thousand Words: Video’s Impact on Sales Inbound Success

If a picture is worth a thousand words, a video is worth a thousand pictures.

It’s time to take your team to the next level with the modern format of information sharing for sales management: video. Save your team, your clients, and your prospects from another email that will go in one ear and out the other. Utilize the power of personalization, human learning patterns, and face to face (or close enough) interaction that’s backed by the numbers and companies who love it.

Join us and the experts at Vidyard in finding the strengths in asynchronous work and training so you can convert prospects into closed deals.

In this session, we'll be diving into the following topics:

  • The power of personalization for converting prospects into closed deals

  • How to make your customers feel like they’re being helped, not harassed

  • Communicating change in a modern format

  • Improving your click through response rates to hit engagement goal markers

Key Takeaways

  • Do your homework. Make sure you decide whether your video will be 1:1 or 1:Many (i.e. ABM style). Ensure you’re showing and telling that you’ve done your research in the first 10-15 seconds of your video, this will hook your viewer and increase your engagement rates (which leads to increased conversions).

  • Video helps you differentiate from competitors and provides an easier way of articulating your value when you can’t always be on a call or live in person (not to mention strengthen the relationship with your buyer.

  • Ways to use video:

    • Intro to other DMs

    • Meeting recap

    • Proposal 

    • Resource sharing

    • Answering questions 

  • The best thing to do is to get started!