2022 Insights: Make it Rain with Account-Based Selling
Identifying new sales opportunities with whitespace accounts is the top-ranked sales strategy for account-based sellers. The catch?
Only 18% of Leaders find this strategy very effective.
Managing an effective ABS motion is no small feat; you're missing out on making it rain revenue if you're not doing it well.
Traction Complete and Modern Sales Pros teamed up to survey over 200 sales organizations on their current ABS strategies in the 2022 Account-Based Selling Maturity Matrix Survey. Tune in as we break down the state of account-based selling, joined by an ABS industry leader.
Discussion topics
The state of account-based selling in 2022
How top Leaders manage their ABS motion
Where ABS is headed and how you can keep up
Key Takeaways
A large part of account-based sales is strategically picking the right accounts to go after
Overall, only 2 in 10 strongly agree their CRM has clean and actionable account data to sell effectively
2x more Leaders use strategic or named accounts as primary criteria for account ownership