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Digital Masterclass - March 9, 2021
The State of revenue alignment
There's always been a lot of focus around the question: how well are your sales and marketing teams aligned?
For good reason - this alignment is critical to revenue organisation success. To find out more, we at MSP partnered with the amazing team at SalesLoft to survey revenue teams on their perception of their marketing peers - and now we're sharing those findings with the MSP community!
We sat down with Alexandria Snow at SalesLoft to discuss the results of the survey, and tactical methods to realign your revenue squad today.
Topics
Why alignment is critical
Popular places where misalignment occurs
Surprising findings and hot takes
Tactical methods to help with realignment
Key Takeaways
Go account based: leverage account based strategies to concentrate resources and drive prioritization (see Eric Martin, SVP of Demand Gen @ SalesLoft, Masterclass on Building an Account-Based Strategy here!)
No more silos: break down barriers with a RevOps restructure and tech stack overhaul (recommended rewatch of Shawn Fowler’s Masterclass, Staying Agile in a Changing World here!)
Drive focus: unite with product-lead growth and a customer-first mentality
Radical candor: your marketing team needs to know what your sales team is saying. Sales needs to come to the table and let marketing know what they think - marketing will thank sales!