<back To power hour hub
Modern Sales Power Hour with Paul Butterfield VP, Global Revenue Enablement @ Instructure
Modern Sales Power Hour with Paul Butterfield VP, Global Revenue Enablement @ Instructure
Learn from the best. Come nerd out with us every Friday at 11 AM Pacific as Modern Sales Pros Founder, Pete Kazanjy and the world's best go-to-market leaders tackle your thorniest revenue problems via live Q&A.
We were joined by Paul Butterfield on September 9!
Paul Butterfield is the VP, Global Revenue Enablement @ Instructure, a learning Platform to make student success more equitable. Prior to Instructure, Paul was Head of Global Sales Enablement @ Vonage.
Paul has a passion for leading revenue teams through transformation into truly customer-centric organizations that differentiate through how they sell rather than with price or product. Paul has over 20 years in sales/sales leadership and 10 years of building and successfully executing enablement strategies.
Paul and Pete discussed the importance of looking at the right data with the right mindset, revenue-based strategy, differentiating by experience, and how a custom global sales methodology i.e customer-centric selling, selling by design, persona-based messaging is critical for success, plus so much more!