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Revenue Enablement Secrets of PE-Backed Scaled Sales Orgs with Paul Butterfield

Revenue Enablement Secrets of PE-Backed Scaled Sales Orgs with Paul Butterfield

Revenue enablement has entered the building. 

Building a sales enablement organization and curriculum is too small-minded. 

Join this masterclass with Paul Butterfield, VP of Global Revenue Enablement at Instructure to learn how to build a powerhouse Revenue Enablement Org. 

With over ten years of building global revenue enablement teams and over twenty years in sales and sales leadership, he's truly one of the best in the game. 

Paul is a board member for the Sales Enablement Society, hosts the Stories From The Trenches SES Podcast, and is enabling four mini humans in his home life. 

Discussion topics

  • What world-class revenue enablement looks like

  • The framework you should build your revenue enablement organization on

  • How to take revenue enablement beyond KPIs

  • How you can be the best revenue enablement leader

  • Plus, a Revenue Enablement Strategy Map

Key Takeaways

  • Top-down mission statements don’t always stick. Make sure you include your enablement team from the beginning.

  • No organization can focus on more than three things and do them well. Keep focused when picking your metrics. Three is the sweet spot.

  • Peer-to-peer learning is your superpower. Get your team to help their teammates. You’ll create a sense of community and raise your sales team's bar.

Resources